Semrush vs Metricool (2026): Which SEO & Marketing Tool Wins?
Compare Semrush ($139.95/mo) vs Metricool ($18/mo). Side-by-side features, real pros & cons, pricing, and our #1 verdict for 2026.
🏆 #1 Winner (Best ROI)
Semrush
★★★★★ (4.9/5)
Starts at $139.95/mo
Best overall for SEO Agencies, E-com Brands & Affiliate Marketers thanks to industry gold standard for keyword research, competitor traffic spying, and site audits.
Try Semrush Free / Official Deal →
🥈 Runner-Up Option
Metricool
★★★★★ (4.8/5)
Starts at $18/mo
Solid option for Social Media Freelancers & Agencies, though watch out for: mobile app is less capable than the desktop web version.
Check Metricool Website →Side-by-Side Technical Comparison (2026 Data)
| Feature / Metric | Semrush | Metricool |
|---|---|---|
| Starting Price | $139.95/mo | $18/mo |
| Pro Tier Price | $249.95/mo | $45/mo |
| Free Plan Available? | Yes | Yes |
| User Rating | 4.9/5 (3600 reviews) | 4.8/5 (1520 reviews) |
| Best For | SEO Agencies, E-com Brands & Affiliate Marketers | Social Media Freelancers & Agencies |
| Core Features | 25B+ keyword database, competitor backlink audit, rank tracker, local SEO & PPC data | Cross-platform social scheduler, competitor analytics, Looker Studio connector, ad manager |
⚠️ The Dealbreaker Catch With Metricool
Want to avoid "Mobile app is less capable than the desktop web version"? Most power users switch to Semrush ($139.95/mo) for industry gold standard for keyword research, competitor traffic spying, and site audits.
Switch to Semrush (Official Offer) →Frequently Asked Questions (Google Search Data)
Is Semrush better than Metricool in 2026?
Semrush scores higher overall (4.9/5 vs 4.8/5) and is ideal for SEO Agencies, E-com Brands & Affiliate Marketers, whereas Metricool is tailored for Social Media Freelancers & Agencies.
Which is cheaper: Semrush or Metricool?
Semrush starts at $139.95/mo (Free plan: Yes), while Metricool starts at $18/mo (Free plan: Yes).